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No more brand wars, please

They’re tools. Objects to help you accomplish actions. Use the tool that works for you. Use what you need to accomplish what you want.

Wars between brands, operating systems, companies… They make no difference. They’re not status symbols.

I don’t care which smartphone you use. I don’t care which camera system you use. I don’t care what car you drive.

Do you communicate effectively? Are your pictures your creative outlet? Can you get from point A to point B?

If you’re judged on status of a brand, that’s not on you. That’s the shallowness of someone not knowing where true value lies.