Don’t make people chase you across social media platforms. Invest in your own website, post all of your created content there, and then share to other sites if you want. Give your followers a hub, a central place to find and keep up with you.

It’s a growing sentiment, at least in my online circles. Create your posts, pictures, Reels, TikToks, etc. and host them on your own site, even if the main engagement occurs elsewhere. Own your stuff.