Caring about your content

If you truly care about your content, quality and the way others experience it, why would you post it on a platform that covers it, destroys it, with advertisements?

Every time I watch something on Youtube, one of the biggest culprits, I find myself asking, “is this the way this channel’s ‘creators’ really want us to experience their video? Their ‘message’?” Covered and interrupted with ads?

And well, the answer is “yes, of course!” They’re not about the content as a means of expression; their content is a means of revenue.

“Influencers” and “content creators” are not artists, they’re advertising and marketers. More often, they are tools for other brands and marketers.

Tools aren’t important. Spend your time creating the things that are meaningful to you.

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